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NIKE NIKE WOMEN
To promote the "Nike Rockstar Workout" the company had teamed up with Rihanna and celebrity director and choreographer Jamie King for the music video. Rihanna's hit single 'S.O.S (Rescue Me)' was the song chosen for promotion. Nike’s dance inspired footwear and apparel collection is designed for the quick, high-energy moves of a dance workout and is worn by Rihanna and her dancers throughout the music video.

Check out: www.nike.com/nikewomen


Miss Bisou MISS BISOU
Rihanna; the face of Miss Bisou. In spring/fall of 2006 JC Penney introduce the Miss Bisou clothing collection for juniors. Rihanna was choosen to appear in the campaign ads as well as performing at the launch party of the Miss Bisou clothing line. The press revealed that the Def Jam artist will also be paid by JC Penny clothing chain to endorse its Bisou jeans line.

Check out: www.jcpenney.com


Fuze Beverages FUZE BEVERAGES
Rihanna took part of a campaign with FUZE beverages; including the Feel Good Tour and a contest to see Rihanna in Hawaii (contest sponsored by Fuze). In addition not all advertising for Fuze was done directly; the beverage was spotted in Rihanna's latest video, "We Ride" as well as occasionally bringing the drink along, almost like an accessory.

Check out: www.fuzebev.com


Clinique Happy Fragrance CLINIQUE HAPPY
Rihanna has been chosen to represent Clinique Happy Fragrance perfume in a new advertising/tour campaign scheduled to begin late September 2006. An original song 'Just Be Happy' is being written by her Def Jam labelmate Ne-Yo for the Clinique campaign and will be performed by Rihanna on tour. Sources indicated that deal could be worth close to US$300 000 since Clinique also sponsored Rihanna's United States tour as part of the product's campaign.

Check out: www.clinique.com


Secret Body Spray SECRET BODY SPARKLE SPRAY
Rihanna promoted the Secret Body Sparkle Spray in a tour in 2005. She also stated that her favorite Secret Body Spray scent was vanilla.

Check out: www.sparklebodyspray.com


GM Cars GM CARS
In the Fashion Rocks 2006 Magazine Rihanna was spotted in two advertisements for Chevy and GM Corvette.

Check out: www.gm.com


LG Chocolate Phone LG CHOCOLATE CELLPHONE
Rihanna was chosen as the brand ambassador for Chocolate by LG because she embodies what the Chocolate phone is all about. She is fresh, sexy, vibrant, and a style icon. Choosing the proper person for this role was crucial for the marketing of Chocolate colors as they become available. By pairing with one of today's most celebrated musical performers, LG connects with consumers who value music and style. Rihanna kicked off her role as brand ambassador by performing at a star-studded post Billboard Music Awards event, titled "The LG Chocolate Party" at Las Vegas' newest nightspot, Moon Nightclub, in the Palms Resort and Casino.

Check out: www.lge.com


CoverGirl COVERGIRL
Rihanna has agreed to shoot a series of ads for CoverGirl. The ads will launch nationwide during the summer of 2007, but it is not known if CoverGirl’s campaign will work in conjunction with the promotion of Rihanna’s next album, also due in 2007. Being shot by CoverGirl puts the 18-year old in a diverse group, one featuring members like Queen Latifah, Christie Brinkley and Brandy. It also helps fulfill one of Rihanna’s childhood dreams. "I've loved makeup and dreamed of being a CoverGirl since I was a little girl," said Rihanna via a statement. "Growing up, my mother was a makeup artist and I was fascinated watching her apply lipcolor, blush and mascara. Now I get to be surrounded by all of my favorites from CoverGirl!"

Check out: www.covergirl.com


Secret Deodorant SECRET DEODORANT
On 14 February 2007, Rihanna and Nicole Scherzinger hit the studio in Boston to record a new single for Secret deodorant entitled 'Winning Women'.

Check out: www.secret.com
 
 

 

 

 
 
 

 
 
 
 
 

 




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